TRUSTe is based in San Francisco, California and was founded in 1997 and is a private corporation. The company has three people on its management team and 13 people on its board of directors. The three people on TRUSTe’s management are Fran Maier, CEO; Chris Russell, COO; and Maureen Cooney, CPO and Vice President of Public Policy.
Contrary to popular belief the company is not a non profit organization.
As of 2009 the company sells a number of different privacy related products.
The Truste Privacy seal is widely used on a number of high traffic websites, such as adobe.com. It costs $850 per year, with additional charge for sites with more than 10,000 visitors per month.
The trusted download progamme is designed to certify software as being spyware free. It is used by a limited number of company, mainly marketing firms. It has been heavily criticised for not being thorough and for certifying software that contained elements